Inkvisible PressFAQ
Frequently asked questions
The things people actually worry about
“I don't think I have anything interesting to say.”
Everyone says this. Every single one. It's almost always wrong, and for a specific reason: you've been doing this so long that the interesting part has become obvious to you. Obvious to you is not obvious to them. Finding that gap is the job.
“I wouldn't know where to start.”
You don't need to. That's the first hour's work — finding where your expertise meets something your buyers actually care about. You turn up and talk. We'll do the finding.
“I'm quite private. I don't want to write about my life.”
Understandable, and you don't have to. Some of the best work we do never touches anything personal. Your opinions on your industry, what you've watched go wrong, what you'd do differently — that's plenty. Personal is one option, not the price of entry.
“I don't want to sound like I'm showing off.”
Nor should you. Nobody likes it and it doesn't work. The version that works is closer to teaching than boasting. Your clients' wins, your team's work, the thing you got wrong in 2019 and what it taught you. Authority comes from being useful, not from being impressive.
“I've tried posting and it sounded like someone else.”
That's usually a sign you were following someone's template. Their hook, their cadence, their structure — built around who they are, not who you are. Following someone else's system doesn't make you better at this. It makes you a worse version of them.
“I don't want to be tied into a long contract.”
Neither do we. Every client is on a month-to-month retainer. We only take five clients at a time. If it isn't working, neither of us benefits from you staying — and we'd rather give the seat to someone it does work for.
“Can you really write like me?”
It's the whole job, and it's why we won't work from a briefing form. We work from an hour of you talking every week. Most clients tell us people who know them well read the posts and assume they wrote them. That's the standard we're working to.
Practical questions
Is it dishonest to use a ghostwriter?+
The ideas are yours, the opinions are yours, the stories happened to you. Someone else does the typing. Nearly every book by a public figure works this way. What would be dishonest is publishing views you don't hold — and we won't let you, because it collapses the moment someone asks you about it in person.
Do you use AI to write?+
Not for the writing. The product is a human voice that sounds like a specific human, and there's no shortcut to that. We use tools for research and admin like everyone else. What reaches you was written by a person who listened to you talk for an hour.
How quickly will I see results?+
You'll feel more confident within a few weeks — that's the fastest change. Inbound conversations usually start between month three and month six. Anyone promising faster is selling you outreach with a different name on it.
Why only five clients?+
A real conversation every week with every client, plus proper editing, is what two people can do well five times over. Six would mean one of those slipping.
Why won't you show me client work?+
Almost all of it is under NDA and we're strict about that. You'll never see a client name on this site. If you need discretion, that should tell you something useful. What we can show you is our own writing — Peter publishes constantly, under his own name.
Who owns the writing?+
You do, on full payment. Your name, your idea, your property.
What if I don't like a draft?+
Say so. Nothing publishes without your approval. The correction tells us something about your voice we didn't know, and the next one is better for it.
Can I cancel?+
Yes. Every retainer is month-to-month. We'd rather you stayed because it's working than because you're contracted to.
Do you work with clients outside the UK?+
Yes. We're split between the UK and Canada and work with clients wherever they are. Almost everything happens on a call.
Do you charge VAT?+
Not currently. The prices quoted are what you pay. That'll change as the business grows, and this page will change with it.
Anything not answered here? Get in touch.